Clik here to view.
Food for Profit
Image: When: Thursday, Oct. 20, 2016 - 9:00am to 4:00pmWhere: University of Maryland Extension - Washington County OfficeAddress: 7303 Sharpsburg PikeBoonsboro, MD21713United StatesEvent Type:...
View ArticleClik here to view.
Get Ready for the Holiday Sales Season Now
Author: Ginger S. MyersPost date: Sep 27, 2016Mastering Marketing - September 2016While the holiday season may seem a ways off, the line between when customers shop and when they take offense to...
View ArticleClik here to view.
Marketing and Branding ─ Color it “SOLD”
Author: Ginger S. MyersPost date: Nov 8, 2016Mastering Marketing - November 2016Color is present everywhere and in many places simultaneously. People make up their minds about people or products within...
View ArticleClik here to view.
Results of First Local Food Marketing Practices Survey Released
Author: Ginger S. MyersPost date: Jan 11, 2017Mastering Marketing - January 2017Just before Christmas, the USDA released the results of its first Local Food Marketing Practices Survey. The survey asked...
View ArticleClik here to view.
Selling On-line, a 24/7 Opportunity
Author: Ginger S. MyersPost date: Feb 21, 2017Mastering Marketing - February 2017The USDA’s first survey of Local Food Marketing Practices, conducted in 2015, found 167,009 U.S. farms sold $8.7 billion...
View ArticleClik here to view.
How Much Should I Spend on Marketing
Author: Ginger S. MyersPost date: May 9, 2017Mastering Marketing - May 2017As I review more business plans and engage in entrepreneurial coaching sessions, I’m seeing more detailed marketing plans,...
View ArticleClik here to view.
NIche Marketing-Outside of the Box, but in the Black
Author: Ginger S. MyersThe Mid-Atlantic Region, which Maryland anchors, is the 4th most populous region in the country. This offers tremendous direct-to- consumer markets as well as institutional...
View ArticleClik here to view.
Food Preferences and Purchasing Trends─Getting Out Ahead of the Curve
Author: Ginger S. MyersPost date: Jun 13, 2017Mastering Marketing - June 2017During a recent webinar that I led addressing vending at Farmers’ Markets, a participant asked how to discover food trends...
View ArticleClik here to view.
Christmas in July─Getting Your Social Media Marketing into Holiday Mode
Author: Ginger S. MyersPost date: Jul 18, 2017Mastering Marketing - July 2017With July temperatures approaching triple digits, it’s hard to start thinking about holiday marketing plans. For many that...
View ArticleClik here to view.
Farm to Door─Should You Offer a Product Delivery Service?
Author: Ginger S. MyersPost date: Aug 15, 2017Photo Credit: Alden Jewell - Maier's Kew-Bee Bread Truck by Boyertown Body WorksMastering Marketing - August 2017Meal kits and delivery services seem to be...
View ArticleClik here to view.
Applying the Pareto Principle in Your Marketing—the 80/20 Rule
Author: Ginger S. MyersPost date: Sep 20, 2017Mastering Marketing - September 2017In 1906, an Italian economist named Vilfredo Pareto created a mathematical formula to describe the unequal division of...
View ArticleClik here to view.
Is Diversification Your Ultimate Goal?
Author: Ginger S. MyersPost date: Oct 17, 2017Mastering Marketing - October 2017Farmers are repeatedly advised to diversify into new enterprises in order to generate additional income. It’s not...
View ArticleClik here to view.
Matching Products to Customer Appetites in 2018
Author: Ginger S. MyersPost date: Jan 9, 2018Mastering Marketing - January 2018Every December I enjoy reading food trend predictions for the coming year from a variety of sources such as the Specialty...
View ArticleClik here to view.
Maryland’s Expanding Value-added and Craft Movement
Author: Ginger S. MyersPost date: Feb 13, 2018Mastering Marketing - February 2018I attended this year’s “Maryland’s Best Expo” organized by the Maryland Department of Agriculture to highlight Maryland...
View ArticleClik here to view.
Market Season-Ready, Set, Sell
Author: Ginger S. MyersPost date: Apr 11, 2018Mastering Marketing - April 2018Despite the colder temps and slow start to the growing season, farmers markets, roadside stands and on-farm markets, need...
View ArticleClik here to view.
Emerging Models for Direct-to-Consumer Marketing
Author: Ginger S. MyersPost date: Jun 12, 2018Mastering Marketing - June 2018“You never change things by fighting an existing reality. To change something, build a new model that makes the old model...
View ArticleClik here to view.
Packaging That Sells
Author: Ginger S. MyersPost date: Jul 11, 2018Mastering Marketing - July 2018Packaging is more than just a way to get your product from A to B — it’s also an incredibly valuable customer touchpoint. In...
View ArticleClik here to view.
SOWING THE SEEDS OF SOCIAL MEDIA SUCCESS—STRATEGIC MARKET PLANNING
When: Tuesday, Nov. 13, 2018 (All day)Add to CalendariCalendarOutlookGoogleYahooWhere: MARYLAND AGRICULTURAL RESOURCE CENTER Address: 1114 Shawan RoadCockeysville, MD21030United StatesEvent Type:...
View ArticleClik here to view.
SOWING THE SEEDS OF SOCIAL MEDIA SUCCESS—STRATEGIC MARKET PLANNING
When: Thursday, Nov. 15, 2018 (All day)Add to CalendariCalendarOutlookGoogleYahooWhere: CHESAPEAKE COLLEGEAddress: 1000 College Circle, Room HEC 110Wye Mills, MD21679United StatesEvent Type:...
View ArticleClik here to view.
Food for Profit
When: Tuesday, Oct. 30, 2018 - 9:00am to 4:00pmAdd to CalendariCalendarOutlookGoogleYahooWhere: Chesapeake Culinary CenterAddress: 512 Franklin StreetDenton, MD21629United StatesEvent Type:...
View Article
