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Moving from producer to marketer— do what you enjoy
Author: Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland ExtensionPost date: Oct 22, 2019Urban Ag home |...
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1. Define your product
Author: Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland ExtensionPost date: Oct 23, 2019Urban Ag home |...
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What are you selling?
Author: Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland ExtensionPost date: Oct 23, 2019Urban Ag home |...
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Where to begin
Author: Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland ExtensionPost date: Oct 24, 2019Urban Ag home |...
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Resources for pricing
Author: Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland ExtensionPost date: Oct 24, 2019Urban Ag home |...
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2019 USDA Direct Marketing Summit
Author: Ginger S. MyersPost date: Oct 25, 2019Master Marketing - October 2019Earlier this month I attended the 2019 USDA Direct Marketing Summit held in Chicago, IL. I had the opportunity to display...
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3. Place
Author: Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland ExtensionPost date: Oct 25, 2019Urban Ag home |...
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Agronomy News November 2019
Publication Series: Agronomy NewsVolume: 10Issue: 8NovemberBrought to you by: Harford CountyMaryland GrainThis edition of Agronomy News includes articles on 2019 corn hybrid trials, new UMD weed...
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Building Your Holiday Gift Selections—Consider Gift Baskets
Author: Ginger S. MyersPost date: Nov 14, 2019Mastering Marketing - November 2019Although they’ve been around for a long time, gift baskets are still a “hot” holiday gift idea. Gift boxes are a...
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Harford "Ag Notes" - December 2019
Publication Series: Harford Ag NotesDecemberBrought to you by: Harford County"Ag Notes" is Harford County Extension's agricultural newsletter and is published at the beginning of each month. Inside the...
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Digital marketing tools
Author: Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland ExtensionPost date: Nov 27, 2019Urban Ag home |...
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Can SMART Ever Be Dumb??
Author: Ginger S. MyersPost date: Jan 14, 2020Master Marketing - January 2020December is often a “Slam” month for most direct marketers. Holiday sales, year-end inventories to conduct, annual profit...
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Capturing the Bounce; Surviving the Dip
Author: Ginger S. MyersPost date: Apr 2, 2020Mastering Marketing - April 2020As we move through the realities the Covid-19 protocols, many are experiencing first hand its effect on their business’s...
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COVID-19 and Agritourism in Maryland
Author: Ginger S. MyersPost date: Apr 16, 2020Mastering Marketing - Special Edition April 2020(The information in this article applies to pick-your-own and other food marketing operations. These are...
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Online Sales-Here to Stay
Author: Ginger S. MyersPost date: May 5, 2020Mastering Marketing - May 2020In March 2020, one in three people in the United Sates ordered food on-line with the expectation it would be delivered to...
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Agronomy News June 2020
Publication Series: Agronomy NewsVolume: 11Issue: 3JuneBrought to you by: Harford CountyMaryland GrainThis edition of Agronomy News includes articles on COVID-19, PPE shortages, USDA CFAP aid,...
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Pivot to Bundling Products to Increase Sales
Author: Ginger S. MyersPost date: Jun 9, 2020Mastering Marketing - June 2020The new buzz word in marketing is “pivoting. A pivot in business usually occurs when a company makes a fundamental change to...
View ArticleUnderstanding the Grain Basis
Author: Jenny Rhodes, Shannon Dill, John Hall, James R. Russell, James C. HansonLearning about the local cash market and the futures market is crucial to understanding and using the grain basis. Grain...
View ArticleProducers’ Guide to Grain Marketing Terminology
Author: Jenny Rhodes, Shannon Dill, James R. Russell, James C. HansonThis publication provides a glossary of marketing and business terms as a reference for grain producers, or anyone involved in...
View ArticleUnderstanding Grain Marketing Strategies is Critical for Success
Author: Jenny Rhodes, Shannon Dill, John Hall, James R. Russell, James C. HansonThe greater number of grain marketing tools available allow producers to increase their returns and reduce risks....
View ArticleWhat You Need to Know to Improve Your Grain Marketing Practices
Author: Jenny Rhodes, Shannon Dill, James R. Russell, James C. HansonGrain farmers face a number of marketing alternatives which vary in complexity and in the knowledge needed to make the most...
View ArticleMastering Marketing for New and Beginning Farmers
Author: Ginger S. MyersSales are one-time transactions. Marketing is the process by which you identify a group of people who are willing and able to become and to remain your customers. As a new...
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Retain More Customers Using Loyalty Programs
Author: Ginger S. myersPost date: Aug 13, 2020Mastering Marketing - August 2020Loyalty programs have proven themselves to be one of the best most effective marketing tools retail markets and service...
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Fall Agritourism in Maryland–Open for Business
Author: Ginger S. MyersPost date: Aug 18, 2020Mastering Marketing - Special Edition August 2020Fall is the peak season for most Agritourism farms nationwide. Pumpkin patches, corn mazes, school tours,...
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Plan and Promote 2020 Holiday Sales and Activities Now
Author: Ginger S. MyersPost date: Sep 15, 2020Mastering Markeing - September 2020Despite months of sales disruptions across every retail category, people are now eager to “get out and do or buy...
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Getting the Most from Your Email Program Spend
Author: Ginger S. MyersPost date: Oct 13, 2020Mastering Marketing - October 2020business’ email service provider, content delivery format is more important than ever. While several social media...
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Sell the Sizzle
Author: Ginger S. MyersPost date: Sep 17, 2019Mastering Marketing - September 2019A new global survey of consumer sentiment about the people who put food on our tables indicates that there is a lack of...
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Virtual Fruit Grower Meeting
Event Series: Winter Crop Production Meetings 2020-2021When: Wednesday, Feb. 10, 2021 - 8:00am to 12:00pmAdd to CalendariCalendarOutlookGoogleYahooWhere: Online (If not able to join online or on your...
View ArticleLearn to Earn: Establishing and Creating 4-H Project Marketing Opportunities
Author: Becky Ridgeway, Elaine BaileyIn 2020, the pandemic brought much upheaval to life as we previously experienced. Cancellation of events, such as county fairs and shows presented unique challenges...
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Get Started Marketing-Craft Your Marketing Statement (Also Known as an...
Author: Ginger S. MyersPost date: Mar 9, 2021Masterning Marketing - March 2021How, when, and where should you start your marketing efforts? The process can be overwhelming-should I market my brands,...
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