Ignite Your Sales with Sensory Branding
Author: Ginger S. Myers Post date: Aug 11, 2014Ag Marketing - News Update Product Positioning and BrandingSell, sell, sell! That’s the end goal of your marketing efforts. But getting your product into...
View ArticleAg Marketing Newsletter - Fall 2014
Publication Series: Ag Marketing NewsletterSeptemberBrought to you by: Ag Marketing Topics in this issue include:Best Marketing Practices for the HolidaysKeep It Local, and Seasonal, Keep It RealWhy Do...
View ArticleFarm Management Classes for Women
Event Series: Annie's ProjectWhen: Wednesday, Jan. 21, 2015 - 10:00amWhere: Howard County Extenstion Office - Ellicott CityAddress: 3300 N Ridge RoadEllicott City, MD21043United StatesEvent Type:...
View ArticleHelping Customers "Find" You
Image: Event Series: Women In Agriculture Wednesday WebinarsWhen: Wednesday, Feb. 11, 2015 - 12:00pm to 1:00pmWhere: Online WebinarAddress: United StatesEvent Type: Lecture/SeminarPresenter: Shannon...
View ArticleTurning on Your Specialty Food Business (EB-406)
Author: Ginger S. MyersYou need to formulate a business plan and consider how your business will be organized.ebPublication Number: 406Download publicationTopic Area: Food and NutritionCategory:...
View ArticleProduct Development - Making the Go, No Go Decision (FS-943)
Author: Ginger S. MyersWhen making the "go, no go" decision for starting a new enterprise, answering several clarifying questions can help you decide if you're really ready for the task...
View ArticleMaryland Niche Meats & Poultry Producers Directory (EB-402)
Author: Ginger S. MyersThe Maryland Niche Meats & Poultry Producers Directory was developed jointly by the Maryland Niche Meat and Poultry Working Group and the Ag Marketing Program of University...
View ArticleMeat Marketing Planner: Strategic Marketing for Farm-to-Table Meat...
Author: Ginger S. MyersMeat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises Extension Bulletin EB-403 addresses marketing beef, pork, lamb, and goat, but not poultry since...
View ArticleNiche Marketing—Outside of the Box, but in the Black (FS-846)
Author: Ginger S. MyersNiche Marketing - Out of the Box but in the Black fact sheet will help you explore the Niche Market and how to go about increasing your food dollar and a higher return per unit...
View ArticleA Producer's Guide to Meat and Poultry Processing Regulations in Maryland...
Author: Ginger S. MyersThis 13-page guide A Producer's Guide to Meat and Poultry Processing Regulations in Maryland is intended to assist farmers, growers, and their advisors in understanding the...
View ArticleA Marketing Decision Tool and Guide for Grass-fed Beef (EB-374)
Author: Ginger S. MyersA resource guide that will assist grass-fed beef producers formulate profitable marketing strategies. It is a decision tool to assist individual producers in making marketing...
View ArticleConvenient Payment Options─ It’s What Customers Want
Author: Ginger S. MyersPost date: Jul 13, 2015Mastering Marketing - July 2015Quality products and top-notch customer service are the cornerstones of a profitable marketing plan. A wider array of...
View ArticleJump Start Your Fall Marketing Season Now
Author: Ginger S. MyersPost date: Aug 4, 2015Mastering Marketing - August 2015Summertime and the season is busy. Planting, harvesting, marketing, coordinating employees, and dealing with customers...
View ArticleGenerate More “Word of Mouth” Referrals
Author: Ginger S. MyersPost date: Feb 15, 2016Mastering Marketing - February 2016“Networking” and “Word of Mouth” referrals are the most effective way to reduce out of pocket costs and cultivate a...
View ArticleAppalachia Grows: Small Farms Conference - RESCHEDULED
When: Saturday, Apr. 9, 2016 - 8:00am to 4:00pmWhere: Garrett College Continuing Education Building Address: 687 Mosser RoadMcHenry, MD21540United StatesEvent Type: Class/WorkshopConferencePresenter:...
View ArticleMarketing— The Root of All Profits
Author: Ginger S. MyersPost date: Mar 7, 2016Mastering Marketing - March 2016I’ve written, taught, and executed marketing ideas and plans for some time now. But, after pages and pages of text and...
View ArticleWho’s the Boss
Author: Ginger S. MyersPost date: Apr 19, 2016Mastering Marketing - April 2016A primary attribute often given for being self-employed is “I’m my own boss.” But, business guru Peter Drucker stated, “The...
View ArticleDetermine Your Contributive Margin Before Setting Your Price
Author: Ginger S. MyersPost date: May 10, 2016Mastering Marketing - May 2016As the marketing and cropping season gets into full swing, there are always questions about product pricing, marketing costs,...
View ArticleIs Your Marketing Strategy Working?
Author: Ginger S. MyersPost date: Jun 15, 2016Mastering Marketing - June 2016 Who’s Your First and Best Customer?Target Marketing involves breaking a market into segments and then concentrating your...
View ArticleMarketing Attitudes and Appearances—Keeping Them Positive
Author: Ginger S. MyersPost date: Jul 19, 2016Mastering Marketing - July 2016Memorial Day and the July 4th holiday are behind us and Labor Day will be here before we know it. This triumphant of summer...
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